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In most agencies, the worst delivery problems do not start in the creative department. They start in the gap between the account manager and the project manager, in the moment a client asks for someth...
In most creative orgs that staff both a creative project manager and a producer, the working relationship between the two roles is either undefined, lightly defined, or defined in ways that do not mat...
If you are an account manager at an agency or in-house creative team and you are thinking about moving into creative project management, you are part of a much larger group than you might realize.
...A creative brief is the single highest-leverage document on any creative project. Get it right and the work that follows runs cleaner, faster, and with fewer revisions. Get it wrong and you spend the ...