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The brand manager replies "Love it!" to the Round 2 deck. The account lead forwards it to the client's VP and closes the laptop. A few days later the VP sends six notes, and two of them reopen the hea...

The SOW says two rounds. The board says Round 2 — Final. The designer marks the file Final_v3 because Final_v2 already died in comments.

Then the brand manager pastes eight notes that reopen concept....

A creative review is supposed to produce a decision. Most creative reviews produce more feedback. That is the difference between a review that moves the project forward and a review that sends the tea...